About me
TALES GOMES
Hi! I’m a digital designer focused on UX/UI, product thinking and data-driven digital strategy. I design websites, interfaces and digital systems that blend usability, clarity and measurable results.
With 14+ years of experience across web design, digital media, marketing, business development and analytics, I bring a mix of design, technical understanding and business awareness. This allows me to contribute effectively to UX/UI, product and strategy initiatives while creating digital experiences that deliver real impact.
What I do
I design digital experiences, websites and automated marketing systems that blend UX/UI, web development and data-driven strategy to drive measurable growth.
1. UX/UI Design & Web Development
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Content, Brand & Social Strategy
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
3. CRM & Marketing Automation
HubSpot, Salesforce, GoHighLevel, Zoho implementation
Automated lead scoring, email campaigns and routing workflows
API systems integrations
CRM data hygiene and reporting dashboards
4. Lead Generation, Funnels & PPC
Google and Meta Ads Campaigns
Custom Landing Pages
Conversion Tracking & Attribution
Website maintenance and updates
5. Local SEO & Web Optimization
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. UX/UI Design & Web Development
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Content, Brand & Social Strategy
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
3. CRM & Marketing Automation
HubSpot, Salesforce, GoHighLevel, Zoho implementation
Automated lead scoring, email campaigns and routing workflows
API systems integrations
CRM data hygiene and reporting dashboards
4. Lead Generation, Funnels & PPC
Google and Meta Ads Campaigns
Custom Landing Pages
Conversion Tracking & Attribution
Website maintenance and updates
5. Local SEO & Web Optimization
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. UX/UI Design & Web Development
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Content, Brand & Social Strategy
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
3. CRM & Marketing Automation
HubSpot, Salesforce, GoHighLevel, Zoho implementation
Automated lead scoring, email campaigns and routing workflows
API systems integrations
CRM data hygiene and reporting dashboards
4. Lead Generation, Funnels & PPC
Google and Meta Ads Campaigns
Custom Landing Pages
Conversion Tracking & Attribution
Website maintenance and updates
5. Local SEO & Web Optimization
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey
From B2B sales in Brazil to full-stack digital strategy in Canada, my career has always been driven by curiosity, adaptability and a passion for creating effective digital experiences. Over the years, I’ve blended UX thinking, design, automation and data to build systems where user needs, technology and business outcomes work together.
Growth designer
GT Digital Leads
Toronto, ON | 2025-Present
Growth designer
GT Digital Leads
Toronto, ON | 2025-Present
Growth designer
GT Digital Leads
Toronto, ON | 2025-Present
digital mkt & designer
Club Construction
Mississauga, ON | 2025
digital mkt & designer
Club Construction
Mississauga, ON | 2025
digital mkt & designer
Club Construction
Mississauga, ON | 2025
Business Development
AGM Renovations
Vaughan, ON | 2023-2025
Business Development
AGM Renovations
Vaughan, ON | 2023-2025
Business Development
AGM Renovations
Vaughan, ON | 2023-2025
Digital Media & design
Digenova Media
Vaughan, ON | 2020-2021
Digital Media & design
Digenova Media
Vaughan, ON | 2020-2021
Digital Media & design
Digenova Media
Vaughan, ON | 2020-2021
Digital design intern
Canyon Entertainment
Toronto, ON | 2020
Digital design intern
Canyon Entertainment
Toronto, ON | 2020
Digital design intern
Canyon Entertainment
Toronto, ON | 2020
Business development
Talmar Chemicals
Recife, Brazil | 2011-2020
Business development
Talmar Chemicals
Recife, Brazil | 2011-2020
Business development
Talmar Chemicals
Recife, Brazil | 2011-2020
My Tech Stack
Tools I Use to Design, Build and Optimize Digital Experiences
Figma
Where ideas become interfaces, my trusted tool for collaborative design and seamless handoffs.
90
%
Figma
Where ideas become interfaces, my trusted tool for collaborative design and seamless handoffs.
90
%
WordPress
My go-to platform for building interactive, integrated and responsive websites. From service-based solutions to e-commerce stores, fast and flexible.
90
%
WordPress
My go-to platform for building interactive, integrated and responsive websites. From service-based solutions to e-commerce stores, fast and flexible.
90
%
Webflow
Where design meets development, building pixel-perfect, integrated, scalable sites without compromising on creativity.
80
%
Webflow
Where design meets development, building pixel-perfect, integrated, scalable sites without compromising on creativity.
80
%
Framer
My go-to for UI/UX design. Perfect for wireframing, prototyping, and visual and animation focused websites..
80
%
Framer
My go-to for UI/UX design. Perfect for wireframing, prototyping, and visual and animation focused websites..
80
%
Adove Creative Suite
Preferred suite for developing high-quality visual and video assets that ensure brand cohesion across the website and digital campaigns.
80
%
Adove Creative Suite
Preferred suite for developing high-quality visual and video assets that ensure brand cohesion across the website and digital campaigns.
80
%
Shopify
The e-commerce powerhouse for scaling online stores. Fast setup and powerful integrations, built for growth.
80
%
Shopify
The e-commerce powerhouse for scaling online stores. Fast setup and powerful integrations, built for growth.
80
%
Coding
HTML, CSS, JavaScript, and PHP, from responsive layouts to custom WordPress functionality and interactive web experiences.
80
%
Coding
HTML, CSS, JavaScript, and PHP, from responsive layouts to custom WordPress functionality and interactive web experiences.
80
%
Google Analytics 4
Web and App data intelligence standard. Tracking user behavior and turning insights into actionable strategy.
80
%
Google Analytics 4
Web and App data intelligence standard. Tracking user behavior and turning insights into actionable strategy.
80
%
HubSpot
My command center for inbound marketing, CRM workflows, and automated lead nurturing at scale. Built for all types of businesses.
90
%
HubSpot
My command center for inbound marketing, CRM workflows, and automated lead nurturing at scale. Built for all types of businesses.
90
%
Salesforce
Enterprise-grade CRM for managing complex pipelines, relationships, and data-driven decision making.
80
%
Salesforce
Enterprise-grade CRM for managing complex pipelines, relationships, and data-driven decision making.
80
%
Klaviyo
Powerful CRM, email and mobile marketing automation for e-commerce, turning subscribers into loyal customers.
70
%
Klaviyo
Powerful CRM, email and mobile marketing automation for e-commerce, turning subscribers into loyal customers.
70
%
GoHighLevel
All-in-one platform for client management, funnels, and marketing automation. Built for agencies and growth-driven SMBs.
70
%
GoHighLevel
All-in-one platform for client management, funnels, and marketing automation. Built for agencies and growth-driven SMBs.
70
%
Google Ads
My performance marketing engine to drive targeted traffic and measurable ROI through paid search.
80
%
Google Ads
My performance marketing engine to drive targeted traffic and measurable ROI through paid search.
80
%
BUILDING DATA-DRIVEN DIGITAL EXPERIENCES
My process blends UX thinking, strategy and technical execution to build integrated digital systems that generate leads, optimize workflows and drive measurable growth.
01.
Discovery & Audit
I start by understanding your business goals, current marketing infrastructure, and growth challenges. Through comprehensive audits of your website and other digital channels layout, I identify gaps and opportunities to build a clear strategic roadmap.
01.
Discovery & Audit
I start by understanding your business goals, current marketing infrastructure, and growth challenges. Through comprehensive audits of your website and other digital channels layout, I identify gaps and opportunities to build a clear strategic roadmap.
01.
Discovery & Audit
I start by understanding your business goals, current marketing infrastructure, and growth challenges. Through comprehensive audits of your website and other digital channels layout, I identify gaps and opportunities to build a clear strategic roadmap.
02.
Strategy & Planning
Here, I develop a data-driven strategy that aligns your brand strategy, marketing technology, and campaigns. From CRM workflow mapping to funnel optimization, I create a blueprint for your complete marketing system.
02.
Strategy & Planning
Here, I develop a data-driven strategy that aligns your brand strategy, marketing technology, and campaigns. From CRM workflow mapping to funnel optimization, I create a blueprint for your complete marketing system.
02.
Strategy & Planning
Here, I develop a data-driven strategy that aligns your brand strategy, marketing technology, and campaigns. From CRM workflow mapping to funnel optimization, I create a blueprint for your complete marketing system.
03.
Design, Development & Integration
This is where strategy becomes reality. I build your design system, website, automation workflows, set up tracking systems, and launch campaigns — ensuring every piece works together seamlessly to drive leads and revenue.
03.
Design, Development & Integration
This is where strategy becomes reality. I build your design system, website, automation workflows, set up tracking systems, and launch campaigns — ensuring every piece works together seamlessly to drive leads and revenue.
03.
Design, Development & Integration
This is where strategy becomes reality. I build your design system, website, automation workflows, set up tracking systems, and launch campaigns — ensuring every piece works together seamlessly to drive leads and revenue.
04.
Testing & Optimization
I continuously monitor performance through analytics dashboards, conduct A/B tests, and optimize conversion paths. This data-driven approach ensures your marketing system improves over time and delivers maximum ROI.
04.
Testing & Optimization
I continuously monitor performance through analytics dashboards, conduct A/B tests, and optimize conversion paths. This data-driven approach ensures your marketing system improves over time and delivers maximum ROI.
04.
Testing & Optimization
I continuously monitor performance through analytics dashboards, conduct A/B tests, and optimize conversion paths. This data-driven approach ensures your marketing system improves over time and delivers maximum ROI.
05.
Growth & Scaling
Once the foundation is solid, I focus on scaling what works. Whether that's expanding campaigns, building new landing pages or improving attribution — I ensure your marketing system grows with your business.
05.
Growth & Scaling
Once the foundation is solid, I focus on scaling what works. Whether that's expanding campaigns, building new landing pages or improving attribution — I ensure your marketing system grows with your business.
05.
Growth & Scaling
Once the foundation is solid, I focus on scaling what works. Whether that's expanding campaigns, building new landing pages or improving attribution — I ensure your marketing system grows with your business.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together — whether it’s your website, digital content, CRM strategy or your next big idea. Let's make it happen!
About me
TALES GOMES
Hi! I’m a digital designer focused on UX/UI, product thinking and data-driven digital strategy. I design websites, interfaces and digital systems that blend usability, clarity and measurable results.
With 14+ years of experience across web design, digital media, marketing, business development and analytics, I bring a mix of design, technical understanding and business awareness. This allows me to contribute effectively to UX/UI, product and strategy initiatives while creating digital experiences that deliver real impact.
What I do
I design digital experiences, websites and automated marketing systems that blend UX/UI, web development and data-driven strategy to drive measurable growth.
1. UX/UI Design & Web Development
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Content, Brand & Social Strategy
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
3. CRM & Marketing Automation
HubSpot, Salesforce, GoHighLevel, Zoho implementation
Automated lead scoring, email campaigns and routing workflows
API systems integrations
CRM data hygiene and reporting dashboards
4. Lead Generation, Funnels & PPC
Google and Meta Ads Campaigns
Custom Landing Pages
Conversion Tracking & Attribution
Website maintenance and updates
5. Local SEO & Web Optimization
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. UX/UI Design & Web Development
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Content, Brand & Social Strategy
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
3. CRM & Marketing Automation
HubSpot, Salesforce, GoHighLevel, Zoho implementation
Automated lead scoring, email campaigns and routing workflows
API systems integrations
CRM data hygiene and reporting dashboards
4. Lead Generation, Funnels & PPC
Google and Meta Ads Campaigns
Custom Landing Pages
Conversion Tracking & Attribution
Website maintenance and updates
5. Local SEO & Web Optimization
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. UX/UI Design & Web Development
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Content, Brand & Social Strategy
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
3. CRM & Marketing Automation
HubSpot, Salesforce, GoHighLevel, Zoho implementation
Automated lead scoring, email campaigns and routing workflows
API systems integrations
CRM data hygiene and reporting dashboards
4. Lead Generation, Funnels & PPC
Google and Meta Ads Campaigns
Custom Landing Pages
Conversion Tracking & Attribution
Website maintenance and updates
5. Local SEO & Web Optimization
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey
From B2B sales in Brazil to full-stack digital strategy in Canada, my career has always been driven by curiosity, adaptability and a passion for creating effective digital experiences. Over the years, I’ve blended UX thinking, design, automation and data to build systems where user needs, technology and business outcomes work together.
Growth designer
GT Digital Leads
Toronto, ON | 2025-Present
Growth designer
GT Digital Leads
Toronto, ON | 2025-Present
Growth designer
GT Digital Leads
Toronto, ON | 2025-Present
digital mkt & designer
Club Construction
Mississauga, ON | 2025
digital mkt & designer
Club Construction
Mississauga, ON | 2025
digital mkt & designer
Club Construction
Mississauga, ON | 2025
Business Development
AGM Renovations
Vaughan, ON | 2023-2025
Business Development
AGM Renovations
Vaughan, ON | 2023-2025
Business Development
AGM Renovations
Vaughan, ON | 2023-2025
Digital Media & design
Digenova Media
Vaughan, ON | 2020-2021
Digital Media & design
Digenova Media
Vaughan, ON | 2020-2021
Digital Media & design
Digenova Media
Vaughan, ON | 2020-2021
Digital design intern
Canyon Entertainment
Toronto, ON | 2020
Digital design intern
Canyon Entertainment
Toronto, ON | 2020
Digital design intern
Canyon Entertainment
Toronto, ON | 2020
Business development
Talmar Chemicals
Recife, Brazil | 2011-2020
Business development
Talmar Chemicals
Recife, Brazil | 2011-2020
Business development
Talmar Chemicals
Recife, Brazil | 2011-2020
My Tech Stack
Tools I Use to Design, Build and Optimize Digital Experiences
Figma
Where ideas become interfaces, my trusted tool for collaborative design and seamless handoffs.
90
%
Figma
Where ideas become interfaces, my trusted tool for collaborative design and seamless handoffs.
90
%
WordPress
My go-to platform for building interactive, integrated and responsive websites. From service-based solutions to e-commerce stores, fast and flexible.
90
%
WordPress
My go-to platform for building interactive, integrated and responsive websites. From service-based solutions to e-commerce stores, fast and flexible.
90
%
Webflow
Where design meets development, building pixel-perfect, integrated, scalable sites without compromising on creativity.
80
%
Webflow
Where design meets development, building pixel-perfect, integrated, scalable sites without compromising on creativity.
80
%
Framer
My go-to for UI/UX design. Perfect for wireframing, prototyping, and visual and animation focused websites..
80
%
Framer
My go-to for UI/UX design. Perfect for wireframing, prototyping, and visual and animation focused websites..
80
%
Adove Creative Suite
Preferred suite for developing high-quality visual and video assets that ensure brand cohesion across the website and digital campaigns.
80
%
Adove Creative Suite
Preferred suite for developing high-quality visual and video assets that ensure brand cohesion across the website and digital campaigns.
80
%
Shopify
The e-commerce powerhouse for scaling online stores. Fast setup and powerful integrations, built for growth.
80
%
Shopify
The e-commerce powerhouse for scaling online stores. Fast setup and powerful integrations, built for growth.
80
%
Coding
HTML, CSS, JavaScript, and PHP, from responsive layouts to custom WordPress functionality and interactive web experiences.
80
%
Coding
HTML, CSS, JavaScript, and PHP, from responsive layouts to custom WordPress functionality and interactive web experiences.
80
%
Google Analytics 4
Web and App data intelligence standard. Tracking user behavior and turning insights into actionable strategy.
80
%
Google Analytics 4
Web and App data intelligence standard. Tracking user behavior and turning insights into actionable strategy.
80
%
HubSpot
My command center for inbound marketing, CRM workflows, and automated lead nurturing at scale. Built for all types of businesses.
90
%
HubSpot
My command center for inbound marketing, CRM workflows, and automated lead nurturing at scale. Built for all types of businesses.
90
%
Salesforce
Enterprise-grade CRM for managing complex pipelines, relationships, and data-driven decision making.
80
%
Salesforce
Enterprise-grade CRM for managing complex pipelines, relationships, and data-driven decision making.
80
%
Klaviyo
Powerful CRM, email and mobile marketing automation for e-commerce, turning subscribers into loyal customers.
70
%
Klaviyo
Powerful CRM, email and mobile marketing automation for e-commerce, turning subscribers into loyal customers.
70
%
GoHighLevel
All-in-one platform for client management, funnels, and marketing automation. Built for agencies and growth-driven SMBs.
70
%
GoHighLevel
All-in-one platform for client management, funnels, and marketing automation. Built for agencies and growth-driven SMBs.
70
%
Google Ads
My performance marketing engine to drive targeted traffic and measurable ROI through paid search.
80
%
Google Ads
My performance marketing engine to drive targeted traffic and measurable ROI through paid search.
80
%
BUILDING DATA-DRIVEN DIGITAL EXPERIENCES
My process blends UX thinking, strategy and technical execution to build integrated digital systems that generate leads, optimize workflows and drive measurable growth.
01.
Discovery & Audit
I start by understanding your business goals, current marketing infrastructure, and growth challenges. Through comprehensive audits of your website and other digital channels layout, I identify gaps and opportunities to build a clear strategic roadmap.
01.
Discovery & Audit
I start by understanding your business goals, current marketing infrastructure, and growth challenges. Through comprehensive audits of your website and other digital channels layout, I identify gaps and opportunities to build a clear strategic roadmap.
01.
Discovery & Audit
I start by understanding your business goals, current marketing infrastructure, and growth challenges. Through comprehensive audits of your website and other digital channels layout, I identify gaps and opportunities to build a clear strategic roadmap.
02.
Strategy & Planning
Here, I develop a data-driven strategy that aligns your brand strategy, marketing technology, and campaigns. From CRM workflow mapping to funnel optimization, I create a blueprint for your complete marketing system.
02.
Strategy & Planning
Here, I develop a data-driven strategy that aligns your brand strategy, marketing technology, and campaigns. From CRM workflow mapping to funnel optimization, I create a blueprint for your complete marketing system.
02.
Strategy & Planning
Here, I develop a data-driven strategy that aligns your brand strategy, marketing technology, and campaigns. From CRM workflow mapping to funnel optimization, I create a blueprint for your complete marketing system.
03.
Design, Development & Integration
This is where strategy becomes reality. I build your design system, website, automation workflows, set up tracking systems, and launch campaigns — ensuring every piece works together seamlessly to drive leads and revenue.
03.
Design, Development & Integration
This is where strategy becomes reality. I build your design system, website, automation workflows, set up tracking systems, and launch campaigns — ensuring every piece works together seamlessly to drive leads and revenue.
03.
Design, Development & Integration
This is where strategy becomes reality. I build your design system, website, automation workflows, set up tracking systems, and launch campaigns — ensuring every piece works together seamlessly to drive leads and revenue.
04.
Testing & Optimization
I continuously monitor performance through analytics dashboards, conduct A/B tests, and optimize conversion paths. This data-driven approach ensures your marketing system improves over time and delivers maximum ROI.
04.
Testing & Optimization
I continuously monitor performance through analytics dashboards, conduct A/B tests, and optimize conversion paths. This data-driven approach ensures your marketing system improves over time and delivers maximum ROI.
04.
Testing & Optimization
I continuously monitor performance through analytics dashboards, conduct A/B tests, and optimize conversion paths. This data-driven approach ensures your marketing system improves over time and delivers maximum ROI.
05.
Growth & Scaling
Once the foundation is solid, I focus on scaling what works. Whether that's expanding campaigns, building new landing pages or improving attribution — I ensure your marketing system grows with your business.
05.
Growth & Scaling
Once the foundation is solid, I focus on scaling what works. Whether that's expanding campaigns, building new landing pages or improving attribution — I ensure your marketing system grows with your business.
05.
Growth & Scaling
Once the foundation is solid, I focus on scaling what works. Whether that's expanding campaigns, building new landing pages or improving attribution — I ensure your marketing system grows with your business.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together — whether it’s your website, digital content, CRM strategy or your next big idea. Let's make it happen!
About me
TALES GOMES
Hi! I’m a digital designer focused on UX/UI, product thinking and data-driven digital strategy. I design websites, interfaces and digital systems that blend usability, clarity and measurable results.
With 14+ years of experience across web design, digital media, marketing, business development and analytics, I bring a mix of design, technical understanding and business awareness. This allows me to contribute effectively to UX/UI, product and strategy initiatives while creating digital experiences that deliver real impact.
What I do
I design digital experiences, websites and automated marketing systems that blend UX/UI, web development and data-driven strategy to drive measurable growth.
1. UX/UI Design & Web Development
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Content, Brand & Social Strategy
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
3. CRM & Marketing Automation
HubSpot, Salesforce, GoHighLevel, Zoho implementation
Automated lead scoring, email campaigns and routing workflows
API systems integrations
CRM data hygiene and reporting dashboards
4. Lead Generation, Funnels & PPC
Google and Meta Ads Campaigns
Custom Landing Pages
Conversion Tracking & Attribution
Website maintenance and updates
5. Local SEO & Web Optimization
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. UX/UI Design & Web Development
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Content, Brand & Social Strategy
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
3. CRM & Marketing Automation
HubSpot, Salesforce, GoHighLevel, Zoho implementation
Automated lead scoring, email campaigns and routing workflows
API systems integrations
CRM data hygiene and reporting dashboards
4. Lead Generation, Funnels & PPC
Google and Meta Ads Campaigns
Custom Landing Pages
Conversion Tracking & Attribution
Website maintenance and updates
5. Local SEO & Web Optimization
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. UX/UI Design & Web Development
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Content, Brand & Social Strategy
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
3. CRM & Marketing Automation
HubSpot, Salesforce, GoHighLevel, Zoho implementation
Automated lead scoring, email campaigns and routing workflows
API systems integrations
CRM data hygiene and reporting dashboards
4. Lead Generation, Funnels & PPC
Google and Meta Ads Campaigns
Custom Landing Pages
Conversion Tracking & Attribution
Website maintenance and updates
5. Local SEO & Web Optimization
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey
From B2B sales in Brazil to full-stack digital strategy in Canada, my career has always been driven by curiosity, adaptability and a passion for creating effective digital experiences. Over the years, I’ve blended UX thinking, design, automation and data to build systems where user needs, technology and business outcomes work together.
Growth designer
GT Digital Leads
Toronto, ON | 2025-Present
Growth designer
GT Digital Leads
Toronto, ON | 2025-Present
Growth designer
GT Digital Leads
Toronto, ON | 2025-Present
digital mkt & designer
Club Construction
Mississauga, ON | 2025
digital mkt & designer
Club Construction
Mississauga, ON | 2025
digital mkt & designer
Club Construction
Mississauga, ON | 2025
Business Development
AGM Renovations
Vaughan, ON | 2023-2025
Business Development
AGM Renovations
Vaughan, ON | 2023-2025
Business Development
AGM Renovations
Vaughan, ON | 2023-2025
Digital Media & design
Digenova Media
Vaughan, ON | 2020-2021
Digital Media & design
Digenova Media
Vaughan, ON | 2020-2021
Digital Media & design
Digenova Media
Vaughan, ON | 2020-2021
Digital design intern
Canyon Entertainment
Toronto, ON | 2020
Digital design intern
Canyon Entertainment
Toronto, ON | 2020
Digital design intern
Canyon Entertainment
Toronto, ON | 2020
Business development
Talmar Chemicals
Recife, Brazil | 2011-2020
Business development
Talmar Chemicals
Recife, Brazil | 2011-2020
Business development
Talmar Chemicals
Recife, Brazil | 2011-2020
My Tech Stack
Tools I Use to Design, Build and Optimize Digital Experiences
Figma
Where ideas become interfaces, my trusted tool for collaborative design and seamless handoffs.
90
%
Figma
Where ideas become interfaces, my trusted tool for collaborative design and seamless handoffs.
90
%
WordPress
My go-to platform for building interactive, integrated and responsive websites. From service-based solutions to e-commerce stores, fast and flexible.
90
%
WordPress
My go-to platform for building interactive, integrated and responsive websites. From service-based solutions to e-commerce stores, fast and flexible.
90
%
Webflow
Where design meets development, building pixel-perfect, integrated, scalable sites without compromising on creativity.
80
%
Webflow
Where design meets development, building pixel-perfect, integrated, scalable sites without compromising on creativity.
80
%
Framer
My go-to for UI/UX design. Perfect for wireframing, prototyping, and visual and animation focused websites..
80
%
Framer
My go-to for UI/UX design. Perfect for wireframing, prototyping, and visual and animation focused websites..
80
%
Adove Creative Suite
Preferred suite for developing high-quality visual and video assets that ensure brand cohesion across the website and digital campaigns.
80
%
Adove Creative Suite
Preferred suite for developing high-quality visual and video assets that ensure brand cohesion across the website and digital campaigns.
80
%
Shopify
The e-commerce powerhouse for scaling online stores. Fast setup and powerful integrations, built for growth.
80
%
Shopify
The e-commerce powerhouse for scaling online stores. Fast setup and powerful integrations, built for growth.
80
%
Coding
HTML, CSS, JavaScript, and PHP, from responsive layouts to custom WordPress functionality and interactive web experiences.
80
%
Coding
HTML, CSS, JavaScript, and PHP, from responsive layouts to custom WordPress functionality and interactive web experiences.
80
%
Google Analytics 4
Web and App data intelligence standard. Tracking user behavior and turning insights into actionable strategy.
80
%
Google Analytics 4
Web and App data intelligence standard. Tracking user behavior and turning insights into actionable strategy.
80
%
HubSpot
My command center for inbound marketing, CRM workflows, and automated lead nurturing at scale. Built for all types of businesses.
90
%
HubSpot
My command center for inbound marketing, CRM workflows, and automated lead nurturing at scale. Built for all types of businesses.
90
%
Salesforce
Enterprise-grade CRM for managing complex pipelines, relationships, and data-driven decision making.
80
%
Salesforce
Enterprise-grade CRM for managing complex pipelines, relationships, and data-driven decision making.
80
%
Klaviyo
Powerful CRM, email and mobile marketing automation for e-commerce, turning subscribers into loyal customers.
70
%
Klaviyo
Powerful CRM, email and mobile marketing automation for e-commerce, turning subscribers into loyal customers.
70
%
GoHighLevel
All-in-one platform for client management, funnels, and marketing automation. Built for agencies and growth-driven SMBs.
70
%
GoHighLevel
All-in-one platform for client management, funnels, and marketing automation. Built for agencies and growth-driven SMBs.
70
%
Google Ads
My performance marketing engine to drive targeted traffic and measurable ROI through paid search.
80
%
Google Ads
My performance marketing engine to drive targeted traffic and measurable ROI through paid search.
80
%
BUILDING DATA-DRIVEN DIGITAL EXPERIENCES
My process blends UX thinking, strategy and technical execution to build integrated digital systems that generate leads, optimize workflows and drive measurable growth.
01.
Discovery & Audit
I start by understanding your business goals, current marketing infrastructure, and growth challenges. Through comprehensive audits of your website and other digital channels layout, I identify gaps and opportunities to build a clear strategic roadmap.
01.
Discovery & Audit
I start by understanding your business goals, current marketing infrastructure, and growth challenges. Through comprehensive audits of your website and other digital channels layout, I identify gaps and opportunities to build a clear strategic roadmap.
01.
Discovery & Audit
I start by understanding your business goals, current marketing infrastructure, and growth challenges. Through comprehensive audits of your website and other digital channels layout, I identify gaps and opportunities to build a clear strategic roadmap.
02.
Strategy & Planning
Here, I develop a data-driven strategy that aligns your brand strategy, marketing technology, and campaigns. From CRM workflow mapping to funnel optimization, I create a blueprint for your complete marketing system.
02.
Strategy & Planning
Here, I develop a data-driven strategy that aligns your brand strategy, marketing technology, and campaigns. From CRM workflow mapping to funnel optimization, I create a blueprint for your complete marketing system.
02.
Strategy & Planning
Here, I develop a data-driven strategy that aligns your brand strategy, marketing technology, and campaigns. From CRM workflow mapping to funnel optimization, I create a blueprint for your complete marketing system.
03.
Design, Development & Integration
This is where strategy becomes reality. I build your design system, website, automation workflows, set up tracking systems, and launch campaigns — ensuring every piece works together seamlessly to drive leads and revenue.
03.
Design, Development & Integration
This is where strategy becomes reality. I build your design system, website, automation workflows, set up tracking systems, and launch campaigns — ensuring every piece works together seamlessly to drive leads and revenue.
03.
Design, Development & Integration
This is where strategy becomes reality. I build your design system, website, automation workflows, set up tracking systems, and launch campaigns — ensuring every piece works together seamlessly to drive leads and revenue.
04.
Testing & Optimization
I continuously monitor performance through analytics dashboards, conduct A/B tests, and optimize conversion paths. This data-driven approach ensures your marketing system improves over time and delivers maximum ROI.
04.
Testing & Optimization
I continuously monitor performance through analytics dashboards, conduct A/B tests, and optimize conversion paths. This data-driven approach ensures your marketing system improves over time and delivers maximum ROI.
04.
Testing & Optimization
I continuously monitor performance through analytics dashboards, conduct A/B tests, and optimize conversion paths. This data-driven approach ensures your marketing system improves over time and delivers maximum ROI.
05.
Growth & Scaling
Once the foundation is solid, I focus on scaling what works. Whether that's expanding campaigns, building new landing pages or improving attribution — I ensure your marketing system grows with your business.
05.
Growth & Scaling
Once the foundation is solid, I focus on scaling what works. Whether that's expanding campaigns, building new landing pages or improving attribution — I ensure your marketing system grows with your business.
05.
Growth & Scaling
Once the foundation is solid, I focus on scaling what works. Whether that's expanding campaigns, building new landing pages or improving attribution — I ensure your marketing system grows with your business.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together — whether it’s your website, digital content, CRM strategy or your next big idea. Let's make it happen!